Doucal’s was established in 1973 by Mario Giannini, founder and proprietor of the business that in several decades transformed itself from an artisanal enterprise into an industrial enterprise, succeeded and developed by the second generation. The brand, known initially as Duca (meaning “duke”) to identify a product which was developed for an elite clientèle, later became anglicised. Mario’s dream and his passion for English shoes took him to England in the seventies, to the British Shoe Manufacturer District for an internship with Handmade Goodyear. His mentor taught him all the secrets of the various construction methods and the rules of English style that were so influential during those years in the European market.

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